THE STORY 

Fresco was formed in April 1999 by Jose and Edwin Flores to realize their vision for a Los Angeles based music and clothing collective. Founded on the belief that the music and fashion communities are the greatest communicators of emerging tastes, Fresco was formed to harness the power of music as a marketing tool and, through special events, to connect to these communities on behalf of its corporate clients. Fresco an entertainment entity believe strongly in constructing an event built on a foundation of the finest electronic music has to offer. Fresco consists of quality people who have been a part of the electronic community for the past decade working in different cities throughout the states (including Los Angeles, Dallas, El Paso, Houston, San Diego, Juarez, Mexico and Miami). 

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We have produced successful events and event based programming with artist such as , Jazzy Jeff, Derrick May, DJ Harvey, Mark Farina, Biz Markie, Doc Martin, Daniel Bell, Marques Wyatt, Miguel Migs, Kaskade, Colette, John Tejada, and others to name a few.